Lead Generation Strategies for Agents Who Want to Thrive in 2025
In real estate, the ability to generate leads can make or break your business. But with so many platforms, tools, and strategies available, where do you focus your efforts? Whether you're new to the industry or looking to level up, having a strong lead generation game plan is essential.
Sphere of Influence
Your existing network—friends, family, past clients—is often the best place to start. Regular check-ins, social media engagement, and simple gestures like holiday postcards keep you top of mind when someone is ready to buy or sell.
Leveraging Social Media (Without the Overwhelm)
Many agents avoid social media because it feels time-consuming or inauthentic. But when done right, it’s one of the best ways to attract new clients. The key is consistency. Posting valuable content like market updates, success stories, and behind-the-scenes glimpses into your day-to-day real estate life.
Digital Advertising
Online advertising isn’t just about social media anymore—Google is a game-changer for agents.
✔️ Google Business Profile (GBP): A well-optimized GBP helps you appear in local searches when buyers and sellers look for realtors in your area. Regularly posting updates, adding listings, and encouraging client reviews improve visibility.
✔️ Google Reviews: 5-star reviews build trust and credibility. A strong collection of client testimonials increases the chances of potential clients choosing you over the competition.
✔️ Google Ads: Unlike social media, where users scroll past ads, Google Ads target people actively searching for a realtor. Running ads for “Realtor in [your city]” or “best listing agent near me” puts you in front of high-intent clients.
✔️ Facebook & Instagram Ads: Hyper-targeted ads help you reach buyers and sellers based on location, interests, and behavior. Retargeting ensures potential clients see your content multiple times, increasing the chance of conversion.
Open Houses: A Face-to-Face Lead Magnet
An open house isn’t just about selling that one property—it’s about meeting potential buyers who might not have an agent yet. A well-executed follow-up system can turn these attendees into clients.
CRM & Email Drip Campaigns
A good CRM helps you manage leads, automate follow-ups, and stay in touch without manually tracking every interaction. Personalized email drip campaigns keep you connected with leads, even if they’re not ready to make a move just yet.
How Coldwell Banker Avenues Can Help You Generate More Leads
At Coldwell Banker Avenues, we know lead generation isn’t one-size-fits-all. That’s why we provide in-house marketing support to help you attract and convert more leads without the guesswork. Our services include:
✔️ Google Business Profile optimization & review strategies to improve local search rankings
✔️ Automated Listing Ads (Boost) to generate buyer interest
✔️ Custom social media graphics & reels to elevate your online presence
✔️ Personal branding assistance to help you stand out
✔️ CRM training and email marketing support to streamline follow-ups
If you’re ready to take your lead generation to the next level with the backing of a brokerage that supports your growth, let’s chat. Coldwell Banker Avenues gives you the tools, strategy, and marketing expertise to thrive in today’s market.
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